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      "description": "A flexible, polished Showit website template designed for service-based businesses, online shops, coaches, and creatives who need a strategic foundation that grows with them. Clean, customizable, and built for clarity.",
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      "description": "A timeless Showit website template designed for photographers who tell stories with their work. Built for family, portrait, and wedding photographers who want a site that feels personal, polished, and easy to update.",
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      "categoryLabel": "Course",
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      "testimonials": [],
      "image": "/assets/products/design-and-sell-showit-templates.jpg"
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      "description": "A comprehensive brand design course teaching designers how to build cohesive brand identities, set client boundaries, and price brand design work confidently. Lifetime access with monthly live calls.",
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          "businessName": "Becci",
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          "rating": 5,
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          "rating": 5,
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          "quote": "Within the first couple of lessons, I was already thinking differently about my work and what I could actually offer clients. It didn't feel overwhelming, it just felt clear and practical.",
          "rating": 5,
          "headshot": "https://static.showit.co/200/8MZDlY5ShBxhtDlpQgNQpA/60742/unnamed.png",
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          "rating": 5,
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          "name": "Andrea Laube",
          "quote": "Within the first couple of lessons, I was already thinking differently about my work and what I could actually offer clients. It didn't feel overwhelming, it just felt clear and practical.",
          "rating": 5,
          "headshot": "https://static.showit.co/200/8MZDlY5ShBxhtDlpQgNQpA/60742/unnamed.png",
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      "category": "course",
      "categoryLabel": "Course",
      "tagline": "The strategic foundation behind every high-converting design.",
      "description": "An advanced course on design strategy, conversion principles, and the business of design for designers ready to charge premium rates.",
      "url": "https://daveyandkrista.com/design-school/",
      "price": "$1,499",
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          "name": "Cristina Arce",
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          "rating": 5,
          "headshot": "https://static.showit.co/200/8WcwrzKNT6k0DZ3bg7GSew/60742/screenshot_2026-01-21_at_6_53_45_am.png",
          "slug": "cristina-arce",
          "highlight": "I have a university degree in graphic design, and I can honestly say this course delivered incredible value for me."
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          "name": "Stephanie Thomas",
          "quote": "This is the best course I could recommend for designers who are serious about creating a business they love and feeling good about the work they do.",
          "rating": 5,
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          "name": "Andrea Laube",
          "quote": "Within the first couple of lessons, I was already thinking differently about my work and what I could actually offer clients. It didn't feel overwhelming, it just felt clear and practical.",
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          "headshot": "https://static.showit.co/200/8MZDlY5ShBxhtDlpQgNQpA/60742/unnamed.png",
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          "highlight": "Within the first couple of lessons, I was already thinking differently about my work and what I could actually offer clients."
        },
        {
          "name": "Stephanie Thomas",
          "businessName": "On design fundamentals",
          "quote": "I didn't go to design school, so learning directly from Krista about how she applies design principles to website design and branding gave me clarity and confidence I hadn't had before.",
          "rating": 5,
          "headshot": "https://static.showit.co/200/9gwUGXpH23J_z_kgXLfp3Q/60742/stephanie_thomas_-_customize_course.jpg",
          "slug": "stephanie-thomas",
          "highlight": "I didn't go to design school, so learning directly from Krista about how she applies design principles to website design and branding gave me clarity and confidence I hadn't had before."
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          "rating": 5,
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        {
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          "rating": 5,
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          "highlight": "This is the best course I could recommend for designers who are serious about creating a business they love and feeling good about the work they do."
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          "slug": "andrea-laube",
          "highlight": "Within the first couple of lessons, I was already thinking differently about my work and what I could actually offer clients."
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        {
          "name": "Stephanie Thomas",
          "businessName": "On design fundamentals",
          "quote": "I didn't go to design school, so learning directly from Krista about how she applies design principles to website design and branding gave me clarity and confidence I hadn't had before.",
          "rating": 5,
          "headshot": "https://static.showit.co/200/9gwUGXpH23J_z_kgXLfp3Q/60742/stephanie_thomas_-_customize_course.jpg",
          "slug": "stephanie-thomas",
          "highlight": "I didn't go to design school, so learning directly from Krista about how she applies design principles to website design and branding gave me clarity and confidence I hadn't had before."
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    {
      "slug": "website-launch-plan",
      "name": "Website Launch Plan",
      "category": "course",
      "categoryLabel": "Course",
      "tagline": "A guided plan to publish your Showit website in days, not months.",
      "description": "A structured course that walks creatives through customizing and launching a Showit template in just a few days. Includes a step-by-step roadmap, video walkthroughs, AI prompts, and a launch checklist that keeps you on track from start to publish.",
      "url": "https://daveyandkrista.com/launch-plan/",
      "price": "$297",
      "testimonials": [
        {
          "name": "Audrey Becker",
          "businessName": "Aesthetic Consulting, PA-C",
          "quote": "The moment I pressed play on the first video with Krista, I immediately felt encouraged.\n\nThe entire buildout process is so thoughtful, and the course is filled with resources, AI prompts, and strategies I never would have known to use on my own. I truly believe this course changes not only how you build your website, but how you think about your business and conversions as a whole.\n\nThis course is exactly what you need to take the next step. You can either keep waiting to build your website and miss opportunities for growth, or you can move forward now with the guidance of mentors who have thoughtfully created the roadmap for you.",
          "rating": 5,
          "slug": "audrey-becker",
          "highlight": "The moment I pressed play on the first video with Krista, I immediately felt encouraged."
        },
        {
          "name": "Niki McCarthy",
          "businessName": "Photographer",
          "quote": "Now my website does enough work for me that when potential clients inquire, they feel excited to hear more.\n\nThis course helped keep me on track to publish my website in just a few DAYS. If I was trying to start my new website from scratch by myself, it would have taken me months to get it up and running.",
          "rating": 5,
          "slug": "niki-mccarthy",
          "highlight": "Now my website does enough work for me that when potential clients inquire, they feel excited to hear more."
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          "name": "Audrey Becker",
          "businessName": "Aesthetic Consulting, PA-C",
          "quote": "The moment I pressed play on the first video with Krista, I immediately felt encouraged.\n\nThe entire buildout process is so thoughtful, and the course is filled with resources, AI prompts, and strategies I never would have known to use on my own. I truly believe this course changes not only how you build your website, but how you think about your business and conversions as a whole.\n\nThis course is exactly what you need to take the next step. You can either keep waiting to build your website and miss opportunities for growth, or you can move forward now with the guidance of mentors who have thoughtfully created the roadmap for you.",
          "rating": 5,
          "slug": "audrey-becker",
          "highlight": "The moment I pressed play on the first video with Krista, I immediately felt encouraged."
        },
        {
          "name": "Niki McCarthy",
          "businessName": "Photographer",
          "quote": "Now my website does enough work for me that when potential clients inquire, they feel excited to hear more.\n\nThis course helped keep me on track to publish my website in just a few DAYS. If I was trying to start my new website from scratch by myself, it would have taken me months to get it up and running.",
          "rating": 5,
          "slug": "niki-mccarthy",
          "highlight": "Now my website does enough work for me that when potential clients inquire, they feel excited to hear more."
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    },
    {
      "slug": "showit-seo-course",
      "name": "Showit SEO Course",
      "category": "course",
      "categoryLabel": "Course",
      "tagline": "A practical SEO course built specifically for Showit website owners.",
      "description": "A focused SEO course teaching Showit users how to optimize their sites for search, write content that ranks, and turn organic traffic into inquiries and sales. Built for designers, photographers, and creatives running their own Showit websites.",
      "url": "https://daveyandkrista.com/showit-seo/",
      "price": "$397",
      "priceAmount": "397",
      "testimonials": [
        {
          "name": "Ruby Sandoval",
          "businessName": "Ruby Sandoval Photography",
          "quote": "I wasn't ranking on Google (or anywhere else) and had no idea where to start when it came to SEO.\n\nSince joining the Course, not only am I ranking on Google, but I'm on the second page after just a few weeks and if you ask my friends they'll tell you that I would NOT stop talking about Davey and Krista's course.\n\nThe way they explain everything makes so much sense and it's easy to remember. I really appreciated how they separate it depending on where you host your website and how the workbooks have checklists to make sure you follow every step.",
          "rating": 5,
          "headshot": "https://static.showit.co/400/EAPaYXNtTs668J5kZRD0IQ/60742/ruby_sandoval.png",
          "slug": "ruby-sandoval",
          "highlight": "I wasn't ranking on Google (or anywhere else) and had no idea where to start when it came to SEO."
        },
        {
          "name": "Michelle Franzetti",
          "businessName": "Franzetti Photography",
          "quote": "I have loved the course so much! I went through it in March while home on quarantine from my full-time job. My website went from being unsearchable by keywords (seriously, I would get to page 20 and give up) to being consistently on page 1 and 2 in just a few months. THAT IS INSANE! I feel so much more confident in the future steps I can take to get even better. This course was a game-changer for me on SEO.",
          "rating": 5,
          "headshot": "https://static.showit.co/400/wDipTD1wQfizPuoL1uvHBg/60742/themalicotes-692.jpg",
          "slug": "michelle-franzetti",
          "highlight": "My website went from being unsearchable by keywords (seriously, I would get to page 20 and give up) to being consistently on page 1 and 2 in just a few months."
        }
      ],
      "image": "/assets/products/showit-seo-course.jpg",
      "extraTestimonials": [
        {
          "name": "Ruby Sandoval",
          "businessName": "Ruby Sandoval Photography",
          "quote": "I wasn't ranking on Google (or anywhere else) and had no idea where to start when it came to SEO.\n\nSince joining the Course, not only am I ranking on Google, but I'm on the second page after just a few weeks and if you ask my friends they'll tell you that I would NOT stop talking about Davey and Krista's course.\n\nThe way they explain everything makes so much sense and it's easy to remember. I really appreciated how they separate it depending on where you host your website and how the workbooks have checklists to make sure you follow every step.",
          "rating": 5,
          "headshot": "https://static.showit.co/400/EAPaYXNtTs668J5kZRD0IQ/60742/ruby_sandoval.png",
          "slug": "ruby-sandoval",
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        },
        {
          "name": "Michelle Franzetti",
          "businessName": "Franzetti Photography",
          "quote": "I have loved the course so much! I went through it in March while home on quarantine from my full-time job. My website went from being unsearchable by keywords (seriously, I would get to page 20 and give up) to being consistently on page 1 and 2 in just a few months. THAT IS INSANE! I feel so much more confident in the future steps I can take to get even better. This course was a game-changer for me on SEO.",
          "rating": 5,
          "headshot": "https://static.showit.co/400/wDipTD1wQfizPuoL1uvHBg/60742/themalicotes-692.jpg",
          "slug": "michelle-franzetti",
          "highlight": "My website went from being unsearchable by keywords (seriously, I would get to page 20 and give up) to being consistently on page 1 and 2 in just a few months."
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    {
      "slug": "email-revenue-roadmap",
      "name": "Email Revenue Roadmap",
      "category": "course",
      "categoryLabel": "Course",
      "tagline": "Grow a profitable email list that supports your creative business.",
      "description": "A course on building, growing, and monetizing an email list for creative business owners. Covers list-building strategy, lead magnets, welcome sequences, and consistent revenue-generating campaigns.",
      "url": "https://daveyandkrista.com/lists/",
      "price": "$297",
      "priceAmount": "297",
      "image": "/assets/products/email-revenue-roadmap.jpg",
      "testimonials": [
        {
          "name": "Christi Balfour",
          "quote": "I've taken two list-building courses before, but they never truly covered the power of ads and how they can supercharge your growth. Krista's course changed that. The detailed module on ads alone is a game-changer!\n\nShe also goes beyond just recommending an email platform, she explains the why behind her choices, helping you make the best decision for your business rather than just following affiliate recommendations.\n\nPlus, the module on choosing a lead magnet is one of the simplest and most practical explanations I've ever come across. I wish I had this clarity when I was starting out! If you're serious about growing your list the right way, this course is a must.",
          "rating": 5,
          "headshot": "https://static.showit.co/200/A4M4WWOdB9hacG9_O5QkUw/60742/christi_balfour_-_email_course.jpg",
          "slug": "christi-balfour",
          "highlight": "She also goes beyond just recommending an email platform, she explains the why behind her choices, helping you make the best decision for your business rather than just following affiliate recommendations."
        },
        {
          "name": "Melanie Fountain",
          "quote": "I've taken a lot of list-building courses, and this one is on a whole other level. It's packed with so many brilliant strategies and creative ways to grow your list. The resources and templates alone make everything feel so much easier. I have pages of notes and ideas, and for the first time, I feel excited and confident about actually putting this into action.",
          "rating": 5,
          "headshot": "https://static.showit.co/200/156DbQAAWF3FddqAHrcrcA/60742/screenshot_2025-02-25_at_8_24_54_am.png",
          "slug": "melanie-fountain",
          "highlight": "I have pages of notes and ideas, and for the first time, I feel excited and confident about actually putting this into action."
        }
      ],
      "extraTestimonials": [
        {
          "name": "Christi Balfour",
          "quote": "I've taken two list-building courses before, but they never truly covered the power of ads and how they can supercharge your growth. Krista's course changed that. The detailed module on ads alone is a game-changer!\n\nShe also goes beyond just recommending an email platform, she explains the why behind her choices, helping you make the best decision for your business rather than just following affiliate recommendations.\n\nPlus, the module on choosing a lead magnet is one of the simplest and most practical explanations I've ever come across. I wish I had this clarity when I was starting out! If you're serious about growing your list the right way, this course is a must.",
          "rating": 5,
          "headshot": "https://static.showit.co/200/A4M4WWOdB9hacG9_O5QkUw/60742/christi_balfour_-_email_course.jpg",
          "slug": "christi-balfour",
          "highlight": "She also goes beyond just recommending an email platform, she explains the why behind her choices, helping you make the best decision for your business rather than just following affiliate recommendations."
        },
        {
          "name": "Melanie Fountain",
          "quote": "I've taken a lot of list-building courses, and this one is on a whole other level. It's packed with so many brilliant strategies and creative ways to grow your list. The resources and templates alone make everything feel so much easier. I have pages of notes and ideas, and for the first time, I feel excited and confident about actually putting this into action.",
          "rating": 5,
          "headshot": "https://static.showit.co/200/156DbQAAWF3FddqAHrcrcA/60742/screenshot_2025-02-25_at_8_24_54_am.png",
          "slug": "melanie-fountain",
          "highlight": "I have pages of notes and ideas, and for the first time, I feel excited and confident about actually putting this into action."
        }
      ]
    },
    {
      "slug": "designedit",
      "name": "DesignEdit",
      "category": "newsletter",
      "categoryLabel": "Newsletter",
      "tagline": "The weekly AI newsletter for modern designers.",
      "description": "A weekly newsletter covering AI workflows, design tools, and systems for modern designers and creative business owners. Available as a monthly or annual subscription.",
      "url": "https://daveyandkrista.com/designedit",
      "price": "$39/month or $399/year",
      "testimonials": [],
      "extraTestimonials": [
        {
          "name": "Janet",
          "quote": "I just want to write you and say how much I look forward to your weekly DesignEdit newsletters. You help me think about things I hadn't even considered, and this coming week's sounds amazing! I can't wait to get it. So thank you both for doing such a great job. I want to wish you and your family a Merry Christmas.",
          "rating": 5,
          "slug": "janet",
          "highlight": "You help me think about things I hadn't even considered, and this coming week's sounds amazing!"
        },
        {
          "name": "A DesignEdit Subscriber",
          "quote": "Thanks for this! This series has been BEYOND helpful to me. Happy New Year!",
          "rating": 5,
          "slug": "a-designedit-subscriber",
          "highlight": "Thanks for this! This series has been BEYOND helpful to me. Happy New Year!"
        }
      ]
    }
  ]
}