I’ve been a photographer for over 20 years professionally. I’ve literally had a camera in my hand since I was about 4 years old. My folks helped foster my love of photography from a young age and it’s carried through my life. I started photographing my horse and dogs which lead into equine photography. After a few years, I moved into wedding photography. After 15 years as a wedding photographer I decided to shift gears again, opened up a photography studio location and started photographing families, business headshots & branding, and contemporary portraits of women in a studio atmosphere. I love my new space and how my business has evolved over the years.
Part of the motivation shifting gears from wedding photography to a studio portrait photographer and leaving the wedding industry was the loss of my brother to lung cancer. Our last family photo was in front of my folks house and it’s more like a snapshot. That’s our last family portrait if you can call it that. Prior to that, we hadn’t had family portraits in years. I believe that photography is about capturing those unscripted moments and connections that last for a lifetime for my clients. Creating those legacy portraits for my clients is my passion. Providing them with something tangible that they can hang on the walls in their home and remember special moments with their family members. Portraits they can cherish that bring a smile to their face when they see their portraits on the wall.
In addition to a photographer, I’m an avid equestrian, dog mom to two beautiful labradors and an advocate for dog collar safety #rydersafe to learn more about our mission that helps save the lives of dogs. I have a minor in photography, a certificate from the New York Art Institute of Photography, an Associate photographer with Sue Bryce Education, earned my AFP with Professional Photographers of Washington and I am a Certified Professional Photographer with PPA. I believe in continuing education and keeping up with the newest technology to provide the best quality of portraiture to my clients.
I photographed weddings primarily and my old website had a different aesthetic. I felt it was time to rebrand and have my website completely overhauled. I went through EVERY single Showit template, googled, searched and finally found the one I purchased through Davey & Krista. I had it down to two sites, and kept going back to this one. It had the aesthetic I liked. The site is easy to read, clean, professional and has a creative flair - but really focuses on the portraits which was important to the redesign of my website. My designer Jennifer Gentry of Mesmerizing Designs customized the site with my colors and style. I love the new look and it works great with the direction I’ve shifted my photography business. I love the Showit platform too - after Jennifer customized my website, it’s easy for me to make little changes. Big changes, go through Jennifer so I don’t mess things up.
I love every aspect of my website! My favorite part…is the large images on the main page if I had to pick one. That was important to me that potential clients see my work before anything else on the site.
Hire a designer to put your site together for you! Work smarter, not harder! I have the skills to put the site together and customize it - but that would take away from my photographing clients. If I’m not photographing clients, I’m not earning income. I think it’s also important to have an idea of what your style is too (but a designer can help you hone in on that also). Don’t have a lot of fonts! <— that’s what Jennifer kept reminding me. Keep it simple! Don’t put on your website what you “don’t” photograph or don’t like to photograph. You’ll still filter phone calls, but not as many as you might have. I also recommend updating your website every few months to keep things fresh. Another important item with your website is to make sure your images are the right size so they don’t take to long to load and add the SEO information to your website to help with Google ranking.
I think one of the most important things for a website is that your contact form is easily accessible, and most importantly - put your phone number on your website where its easy to find. I’ve looked to hire a photographer for our family vacation portraits and I was genuinely surprised how many photographers do not have a phone number on their website. No phone number, people will move along quickly. Putting pricing on a website seems to be a question I see a lot in forums. Personally, I don’t put my pricing on my website anymore. I want to talk with potential clients on the phone and find out their “why” to a portrait session. I’ve had clients who have hired me because of the phone conversation, that might have otherwise looked at pricing and never filled out an inquiry.
Have you noticed any differences in your business since your launch? My website traffic is pretty good and I LOVE Showit for their SEO. I’ve been with them for several years and think they have a solid platform for photographers and boosting their site traffic. My business stays pretty steady and I feel the update to my website has helped. I try to update my website and the images every few months to keep things fresh.