It didn’t take long to realize that I could combine my love of design with weddings
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I was raised in the south, but my passion for the mountains led me to Vail, Colorado in
2004. With a degree in architecture, I initially pursued that path, but when the 2009-2010
recession hit, I pivoted. I began taking graphic design classes while working for a wedding
planner. It didn’t take long to realize that I could combine my love of design with weddings
by starting a stationery business. So, in 2011 I started Four 13 Designs, a high-end luxury
stationery company that focuses on custom wedding invitations, stationery, signage &
more.
My previous website was outdated and didn’t provide a great experience on mobile
devices. As I serve high-end luxury clients, my old site didn’t reflect the same level of
quality I want to give to them. The design felt stagnant and needed to be upgraded to match
the elevated standards of my brand.
It’s sophisticated. It shows off my work in a beautiful and elevated way, while being
functional and easy to navigate.
After some research I realized that I needed to switch website platforms. As a graphic
designer, I love design, but don’t have the skill set for web design (i.e. coding, etc). I found
that Showit allowed me to do that. Then I discovered Davey & Krista’s Showit templates.
They are beautiful, elegant templates that fit with the aesthetic of my business. The
templates were user-friendly, and the Showit interface made it simple to customize and
adjust them to fit my business needs. Additionally, Davey and Krista provided excellent
support, promptly addressing all my questions with great customer service.
Have you noticed any differences in your business since your launch? Numbers are helpful
for people to see. For example, did you book your highest package? Did your revenue
increase?
I’m not sure I’ve seen a tangible boost in clients. But I’ve gotten lots of positive feedback
and I’ve continued to increase my rates with clients. Looking forward to increased traffic
once I have time to set up my shop and market it accordingly.






